Strategic Service Marketing

In: Business and Management

Submitted By mucin
Words 13662
Pages 55
Strategic Service Marketing

Reflective Journal

Nicolae Focsa

Department of Business
School of Business & Humanities
Institute of Technology, Blanchardstown
Dublin 15.

Word Count 13582 Words

General Business –BN101
Strategic Service Marketing
16th December 2014

Table of Contents

1.0 Introduction 1
2.0 Week 1 1
3.0 Week 2 1
3.1 1
4.0 Week 3 1
4.1 1
4.2 1
4.3 1
4.4 1
4.5 1
4.6 1
5.0 Week 4 2
5.1 Week 5 and Week 6 2
18.0 Conclusion 2
Bibliography 3
Appendices 1


In this reflective journal I am required to reflect on strategic service marketing. I am reflecting on 3 dimensions lecture reflection from material that I study in lecture class, employee reflection myself as an employee in service industry how can I reflect on this matter and consumer reflection myself as consumer of services.

Week 1 16 of September 2014

In this lecture im going to reflect on some quotations about service

Strategic services without process is little more than wish list- Robert Filek. I understand this that services cannot exist without the practice. In order to do services an organisation need to put in process

A satisfied customer is the best business of strategy of all- Michael leboeuf

Customer need to be satisfied after receiving a service. A customer satisfied is very healthy to be business , business will prosper. The more pleased customers the better for the business.

The goal as a company is to have customer service that is not just the best but legendary- sam Walton

When an organisation provides service it has to make sure that the employees provide services in the best manner possible to keep those customers.

Loyal customers, they don’t…...

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