Technological Determinism

In: Computers and Technology

Submitted By jking25
Words 1311
Pages 6
A/P COMN 3750 Essay 1

Theorists such as Adorno, Williams and Dienst have multiple views on the effect, development, and influence that Television has upon our society. Its original purpose and vision has been altered towards us, as society has and is still forever developing. Television did just not begin; it was and still is a process of evolution (Dienst, 3-12 A). To many, television is just a form of entertainment, to the normal eye that is. Dienst describes television as more than that, he shows us that numerous factors are responsible for what television and communication really was, is and still may become. Using Economic, Social factors and course material, this essay will prove why these factors are important towards the development of what is now television.

If we compare and contrast the definitions of what television was upon its creation compared to what television is now, we will have two completely different answers. Television in the early stages was simply the transferring and receiving of moving images through telecommunications (Dienst, 3-12 A), now television has evolved in a multiplatform medium. The word “evolve” is being used heavily, for the reason that television equipped with technology is forever changing. In (Dienst, 3-12 A) Williams says TV is hard to describe because “ it never is, its always becoming”. Which has lead to its growth in our society at such a rapid pace. Television is responsible for numerous factors in the world, if not one of thee most important. Moving images were originated as three a communicative means which are Amplification, Durative and, Alternative which when understood have greating correlation to McLuhan’s “The Medium is the Message” (Dienst, 25-33 A). Williams theory on communicative means as a device was ground breaking because, it allowed Williams to understand how certain messages and…...

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