Video Case Study #1

In: Business and Management

Submitted By eden1437
Words 795
Pages 4
1. How successful do you feel CNS has been in trying to put their product in each of the markets it has entered? How does this success relate to brand equity?
CNS has been very successful in marketing their products to those who have trouble sleeping due to snoring, those who may be sick and have nasal congestion, or to those who are affected from a case of sinus pressure and have trouble breathing. As mentioned in the video, they based the entire business around marketing and getting this product to the public therefore not only does it account for the majority of the company’s sales, but it also helps set it apart from other sleep aids. The market for items that help you sleep is massive with over the counter things in pill & liquid form, nasal sprays used for when you are sick, prescriptions from your health care physician, vaporizers, humidifiers that emit steam, and even surgeries to open your nasal passages; however, breathe right sets itself apart by being an FDA approved product that is drug free and is easily applicable for its users.
Also relating to their success is their ability to adapt to the different cultures when they promote their products. As they experienced with marketing the product here in the United States vs. marketing in the United Kingdom, everything plays a part including packaging. Where the dark packaging worked in the United States because many Americans were able to connect that with sleeping and rest, the packaging in Europe had a negative impact with customers because they connected it with being enclosed in a dark space. Taking this into consideration, they changed the package into a lighter, brighter packaging which helped their sales. Continuously researching the consumers and customers in order to provide tailored market has proved positive for the company’s image and their sales. 2. As a brand, how powerful is…...

Similar Documents

Video Case Study

...During the first video I learned that there are three types of server virtualization each distinctively different from one another. The first type of server virtualization is virtualization (the most basic type). Virtualization uses software called a hypervisor which interacts directly with the physical server’s CPU and disk space. The hypervisor allow different operating systems to run at the same time and keeps each virtual server completely independent and unaware of the other virtual servers operating on the physical server. Additionally the hypervisor monitors and relay resources from the physical server to the appropriate virtual server. The second type of server virtualization is paravirtualization. Paravirtualization technique differs from virtualization technique in that a paravirtualizaton system is aware of one another. A paravirtualization hypervisor doesn’t require much processing power to manage an operating system because each operating system is already aware of the demands the other operating systems are placing on the physical server. The third type of server virtualization is OS level virtualization. The OS level virtualization system does not use a hypervisor. Instead the virtualization is part of the operating system and it performs all the functions of a virtualization hypervisor. Because the virtualization is part of the operating system all servers must run the same operating system. Each virtual server remains independent of one another, but you......

Words: 365 - Pages: 2

Individual Case Study 1

...Priscilla Rivera Morphew Bus 3533 Individual Case Study One 1. I searched San Diego, CA for a major city because my boyfriend is a marine in the making. He is in boot camp at the moment and loves what he does or what he is going to do for years to come. The default price on the picture was $26.00. 2. Getty images’ business model takes advantage of the opportunities created by IT because it refers to the products. In a way, I see it as it can help sell a photo and at the same time encourage the person who is buying it to try what they see in other photos. For example, I was not planning to go to San Diego, California because I have never been on a plane, but looking at pictures and seeing how beautiful it probably is makes me want to go there. 3. In my opinion, Getty Images’ marginal cost isn’t sustainable because it doesn’t seem like people would buy one item in a large quantity. Getty Images’ prices are sustainable because if not then the business would go nowhere. Its key to continued success is being able to sell and at the bottom of most photos it lets you have an option to look at more pictures before getting a price. It gives the customer more of an option than before. 4. Getty Images’ competitive strategy is being the customer more options before settling on one photo. If you click on more photos from the same photographer then it will have options to look at more by selecting what you would like to see. 5. Getty Images’ use information systems...

Words: 626 - Pages: 3

Chapter 5 Video Case 1

...Chapter 5 Video Case 1 | How many requests from users does ESPN receive each second? Do you think this is a consistent pattern or does it have peaks and valleys? When does it peak? | The video mentioned that the request were about tens of thousands of requests per second. So on average, it is 10,000 request per second, all the time. It happens much of the time, but on special events this number definitely spikes up. Special events, such as playoff games or rival games, these numbers can even double. It is difficult to comprehend exactly how many request pass through during an event, and how difficult it was to try and keep up with just a few of them at a time. | Why does ESPN store personal information and preferences on its databases and how does this personal information complicate the ability of ESPN to respond to requests from users? Why can’t ESPN just use Web page caching to handle the loads? | The video mentioned that ESPN stores personal information and preferences on its database and that many users use about 5 kb of database on average. ESPN can’t handle the loads with just the web page cache because of their personalization features. It takes way to much information and storage space to be able to use just a web page cache. When an individual has unique and personalized information it becomes difficult for ESPN to handle all the information. | How much information on users does ESPN store? Why does this pose a challenge for ESPN? Can’t they......

Words: 849 - Pages: 4

Meredith Video Case Study

...Meredith Video Case Study The Meredith Corporation is an American media conglomerate which based in Des Moines, Iowa, USA. The company consists of two divisions, National Media and Local Media. The Corporation has a long history that began in 1902 by Edwin Thomas Meredith when he began publishing Successful Farming magazine. After that, the company produced a lot of different magazines that are focused on housework. Since then, Meredith has introduced numerous other female-oriented consumer brands and has strategically expanded its reach, through acquisitions and strategic partnerships, to become the leading media and marketing company serving the adult female audience in the United States. In addition, the Company has extended its media and marketing platform around the Globe, through acquisitions and strategic licensing relationships. The Meredith Corporation has developed an expertise in building customer relationships through segmentation, targeting, and positioning. The uniqueness of this corporation is that they correctly identified the target audience, namely the female part of the Population. Their success lies in the fact that issuing journals and books, they were able to pinpoint the needs and desires of women. With 30 million readers Meredith has 14 magazines and more than 200 special interest publications. Among the Meredith magazines there are those for which that corporation is known. These magazines are Better Homes and Gardens, Family Circle, and Ladies’...

Words: 690 - Pages: 3

Case Study 1

...DSG Internetwork Solutions NET 226A, Belski April 14, 2014 Case Study 1 Case Study #1: Corleone Marketing Firm Mr. Hagen, the IT director at Corleone Marketing Firm, manages the upgrade and migration of the network to newer technologies. He has two network administrators working for him that manage the servers, desktops, and network hardware for the company. The company is understaffed, and the administrators are overworked. They currently use no network management software to monitor the network. The firm has two locations, one in New York and one in Chicago, specializing in corporate advertising. A MPLS WAN link exists between the sites. Each office has approximately 250 workstations. The company expects only 4 percent network traffic growth in the next two years. Computers at each office are connected to 10/100 hubs. A router in New York provides connectivity to the Chicago office and to the Internet via a local ISP. The current routing protocol is RIP. The MPLS link is a T1 line and utilization usually hovers around 80 percent. The Ethernet segments currently run at an average 50 percent utilization; occasionally, network utilization will burst to 65 percent utilization. Users complain of slow response time through the day. The firm uses MS Office suite including MS SharePoint for word processing and exchanging documents. E-mail and HTTP are highly used as well. The firm also uses database servers for marketing information. IP is the only protocol......

Words: 718 - Pages: 3

Chapter 5 Video Case 1

...IRS put in place an audit system that tries to crackdown on employers who misclassify workers as independent contractor trying to avoid paying payroll taxes, other employment related expense such as Social Security, Medicare, and Unemployment taxes. The appeal of using outside workers has grown many small businesses that struggled to stay alive during the economic recession.                 So, what is the problem? Many studies have shown that local businesses misclassify anywhere from 10% to more than 60% of their workers as independent contractors, which they blamed on the complex tax codes that are out in place by the IRS. The codes are not in black and white standards like many of the IRS rules and regulations. The reason the IRS is cracking down on this issue is to boost tax revenue by making sure employers are paying for all staff workers. Despite the threat of a payroll audit, more small employers are finding that independent contractors are essential to remain competitive and keep technology, marketing, and sale growing.                 In this case we see why Human Resources Management is an important part of the organization. Because it has a significant source of competitive advantage, it’s also an important part of organizational strategies, and the way organizations treat their people. With the organization’s structure in (HRM), managers have to find people to fill the jobs that have been created or to remove people from jobs if business circumstances......

Words: 507 - Pages: 3

Mktg 578 Video Case Study

...C Based on the communications elements shown for Blue Shield 65 Plus (ads, print material, etc.), answer the following. Explain your answers. 1. Describe the target market with which Blue Shield 65 Plus wants to communicate? Blue Shield 65 Plus’ target market is the older age group of the population. It basically offers ride to and from your medical appointments. Judging from the brand name, it is directed towards those aged 65 and above. 2. What effect does Blue Shield 65 Plus want its communications to have on the target audience? Blue Shield 65 Plus want their target audience to feel that with Blue Shield 65 Plus, they are taken care of. They will be brought to their medical appointments and back home. Sometimes, those aged 65 and above might need to ask their kids or relatives for a ride, but with Blue Shield 65 Plus, they don't need to anymore. 3. What is the message that will achieve the desired effect on its audience? “Because nobody knows you like you.” It basically means that Blue Shield 65 Plus will cater to each and every person’s needs. 4. What means and media should Blue Shield 65 Plus use to reach the target audience with its message? Blue Shield 65 Plus should use print ads, cross promotions, and TV ads. TV ads should be adjusted to shows that are directed towards older adults so it will reach the right target audience. 5. When should Blue Shield 65 Plus communicate with the target audience to ensure that it......

Words: 265 - Pages: 2

Case Study 1

...Case study 1 Employer branding was discussed at the beginning of this chapter.  On a scale of 1 (Poor) to 5 (Excellent), how valuable are the following brands?  Why do you rate them low or high?  What are your criteria for the rating? a. Bank of America : 2 * Laid off a lot of employees * Employees feel disconnected from the customers or business partner due to its large size. * Bank president gets paid too much. b. McDonald’s : 4 * The working environment is depending on the management of the store. * Wide range of jobs available and require no specification * They make a reasonably good hamburger for an affordable price. c. BP Global : 3 * They have internship and graduate programs in 20 different countries. * They want to invest in employee’s development. d. Walmart : 2 * They started business as offering domestic goods at affordable prices but now they mainly sell imported low price goods. * I have read from the book that they discriminate against women. e. Google : 5 * Google is ranked as the best company to work for in 2014. * The company believes that treating people well is more important than making a lot of money. * HR ran a survey in which it asked employees to choose the best among many competing pay options. Watch the video on Module 1 then answer this question "Judging from the video describe Theo’s...

Words: 350 - Pages: 2

Video Case #1

...Stephanie Dunfee Article Summary 1 May 27, 2015 Video Case #1 – Chobani: Making Greek Yogurt a Household Name 1. Hamdi Ulukaya identified residents of Long Island, New York first for his first cups of Greek yogurt. The first cups were placed on shelves of a small grocery store in 2007. He focused on the “4Ps” to promote his yogurt. The first P was his product strategy. Ulukaya hired a yogurt master to help him develop Chobani. The product strategy focused on the actual product and packaging that product appropriately. The product undergoes an authentic straining process that removes excess liquid whey, resulting in a thicker, creamier yogurt with 13-18 grams of protein per single-serve cup. Chobani is higher in protein than regular yogurt, made with real fruit and only natural ingredients and preservative free. It does not contain any artificial flavors or sweeteners, but does contain five live and active cultures, including probiotics. As far as packaging, Ulukaya wanted a European style cup with a circular opening exactly 95 millimeters across. This shorter, wider cup is more visible on store shelves. In addition, he chose shrunk-on plastic sleeves with bright colors. Ulukaya’s price strategy involved approaching retailers directly rather than utilizing distributors. Prices were set high enough to recover costs and give reasonable margins to retailers, but not so high that they could be undercut. Ulukaya’s place strategy proved to be an extremely smart move. He......

Words: 1803 - Pages: 8

Week 1 Video Case

...1.What other current Internet trends do you see as having an effect, negative or positive, on Internet spending? Explain your answer. One trend that I see having a negative impact on Internet spending is identity theft. I personally know many consumers who are afraid of buying anything online due to the fear of being susceptible to identity theft. These individuals have either already been a victim, or have heard/read/seen some sort of press on it. To the lay individual, some of the phishing sites look and feel very authentic and they can get scammed for either their money or their complete identity. As internet security gets better, hopefully this fear will go away. 2. Fulgoni refers to two major factors that drive consumers to purchase online rather than in physical stores: convenience and lower prices. What other factors would drive a consumer to purchase a product online rather than from, say, the local Walmart? What are the advantages of purchasing at a store? I can name a few factors that can drive a consumer to purchase a product online versus in store. I have found that when you purchase something online, lets say a blender from Walmart, you typically have greater options online with one being color. If my entire kitchen color scheme is red, and I really want to have a new red blender, I would look online first because the likelihood that the store would carry one is slim. Another example of why to purchase online is size. If you wear a specialty...

Words: 497 - Pages: 2

Case Study 1: Quickflix

...Information Systems Tutorial 5 Information Technology Basics Weight 1% The tutorial assessment each week is generally based on your understanding of the week’s course content and group interaction in discussing your answers. ASSESSABLE TASKS OF THE WEEK The tutorial tasks for this week will help you to develop more understanding of the importance of decision-making systems in strategic decision making. . The due date for providing answers to this week’s tutorial tasks is Wednesday, Week 6. Submit your answer using Moodle by its due date. On-campus students make sure to take with you a printed copy of your answers to the tutorial session. Before attempting the following tutorial activities, you need to learn this week’s lecture slides first. To gain more understanding of the topics covered in this week’s lecture read Chapter 4, Section 4.1 of your textbook. Case Study 1: QuickFlix Read textbook, pp. 146-147 and answer the followings. QUESTIONS: 1. Will the video store die out, or will there still be a place for it in the world of Quickflix? 2. Will the video streaming part of Netflix eventually put the DVD part out of business? 3. Discuss the similarities and differences between Quickflix video streaming and YouTube. CRICOS Provider No. 00103D Case Study 2 : Information systems are critical for take-off in the airline industry Read textbook, pp. 186-187 and answer the followings. 1. What are the advantages for an airline of using a revenue......

Words: 359 - Pages: 2

Video Case Study

...Student Self-administered case study Organization structure  changes at Body Shop 45-60 Case duration (Min): Organizational Behaviour (OB) Organization structure and design Worldwide Case summary: There are many work tasks to be done in a large organization and consequently the work must be divided up and  allocated. In this case we consider what is meant by organization structure and design; consider why it is necessary  to structure human resources, discuss how we should set about this enormous challenge and ask how we can make  efficient and effective use of human resources in order to attain goals and derive a sustainable competitive  advantage. In particular we consider issues associated with bureaucracy and hierarchy. Body Shop grew and with it  came particular design challenges. Learning objectives: Define and discuss the nature of organization design. Outline the main structural choices available to organizations. Explain the limitations of the organizational chart in describing activity within an organization. Case problem: What is organizational structure and why do large organizations need  continually to consider  the designs of their organization? What may be the consequences of a good or bad design for  a specific organization? Personal Products Company  Body......

Words: 4449 - Pages: 18

Mgmt520 Week 1 Video Case Study Latest 2016

...MGMT520 Week 1 Video Case Study Latest 2016 Click Link Below To Buy: Week 1: Assignment In each week the learning assignment is designed to demonstrate your competence with the Terminal Course Objectives of the course. Prior to working on the assignment, you should read through the week’s chapters and lecture. Clearly identify your work with your name, the date, the week number and the assignmentname, and upload work to the Dropbox. The questions are designed to probe the higher levels of thinking and learning such as analyzing, evaluating and creating, and so there often are no correct answers. Instead of focusing and who wins or loses the case, you should analyze, evaluate, and create alternative solutions to the various issues presented while arguingand debating the connections between business, law, politics, and ethics. Terminal Course Objective: A Video Case Study: Court Systems and Jurisdiction—Supreme Court Sides WithWalmart Watch the video case study and then write a one- to two-page reflective paper (double spaced) on the following questions while discussing the connections between business, law, politics, and ethics. 1. This story is about the Supreme Court’s decision. What process did this case have to go through to get to the Supreme Court? 2. In the story, two justices wrote differing opinions about the issue. Discuss the differences between a majority opinion, a......

Words: 295 - Pages: 2

Pillow Pets Video Case Study

...I chose the video case study about the company Pillow Pets. This video interested me the most because the effort that she put into coming up with a new idea and rolling with it to become a million-dollar business. The Pillow Pets idea came from her son, he would take his favorite stuffed animal and flatten it to sleep with it like a pillow. So from there the idea of Pillow Pets was formed. Pillow Pets is a product line of cute stuffed animals that unfold into soft snuggly pillows. Entrepreneurship has always been the force behind America’s success. Being an entrepreneur means accepting the risks of starting and running a business. People become entrepreneurs because they feel like they can live the American dream. They also get the chance to do something that they love, and that they are passionate about. The potential reward of profit isn’t always a paycheck, sometimes the reward of profit is making sure that the company will have enough money to run its self. It also gives you the opportunity to be your own boss. Also it is the reality of turning your idea or your dream into a reality. If you want to be an entrepreneur and want your business to grow you have to take, chances. You also have to be self-disciplined, self-directed, action oriented, highly energetic, and tolerant of uncertainty. When we often associate entrepreneurs with small businesses but often entrepreneurs are large companies, such as Walmart, Avon, and amazon. But they all started out as ideas. Being...

Words: 442 - Pages: 2

Video Case Study Cns Strips

...1. How successful do you feel CNS has been in trying to put their product in each of the markets it has entered? How does this relate to brand equity? Breathe Right nasal strips account for the great majority of CNS's sales. The nasal strips are also the only clinically proven FDA treatment for snore relief due to nasal congestion. CNS initially marketed the strips to sports teams, nasal sufferers and night-time snorers. The Breathe Right Strips are one of the many products available for consumers to help prevent snoring. The industry for anti-snoring products is actually very large. There is snoring pills, mouthpieces, medical treatments, surgery, vaporizers, nasal sprays, nasal dilators, and oral strips. CNS has developed a strong brand equity that has separated itself from regular anti-snoring products because it enables the consumer to use the strips easily without the use of drugs and medication. It is affordable and hassle-free compared to nasal dilators and mouthpieces. Through the years, CNS has run continuing education lessons to educate pharmacists, and has underwritten scientific studies to build credibility within the medical community. The brand clearly builds through word-of-mouth of pharmacists, trainers, doctors and friends. Breathe Right came to successfully market internationally as consumers began to seek drug-free, natural courses to wellness. CNS focuses on products that address important consumer needs within the aging well self-care market...

Words: 1069 - Pages: 5