Week 4 Assignment 1 Innovation from Googles Free Food Strategy

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Week 4 Assignment 1 Innovation from Googles free Food Strategy
BUS 302 Management Concepts
Strayer University
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ABSTRACT

We will be looking at the Forbes Magazine’s “Best Company to Work for in 2014” number 1 ranked company Google. The very successful Technology Industry based company has been very successful and been named as the best employer to work for several times since it opened its doors in 1998. We will look at their Mission Statement and business strategy and how they use employee benefits to draw and keep the best employees.

Mission and Business Model
Googles Mission Statement is one that does not include a lot of the components that are used to evaluate a quality mission statement. It fails to accompany the customer, concern of survivability or public image amongst other things, but at the sometime this small open minded Mission Statement accomplices the company as a whole and their “Open Innovation” philosophy. (Jurevicuis, 2013)
“Google’s mission is to organize the world’s information and make it universally accessible and useful.”
“Google’s mission is to organize the world’s information and make it universally accessible and useful.”

The Google business model is a ‘Business Model Canvas’. As a world leading Technology Company and the most popular search engine on the internet. They have built an extremely successful primary pay stream with the Cost per Click (CPC) in which advertisers pay each time a user clicks on their advertisement. (Osterwalder, 2013) This has accounted for most of the revenue the company generates despite recent ventures into new markets. They have started purchasing companies such as Nest to attempt to generate new revenue streams as well as start the Google Apps, Android and other opportunities. With this movement Google has steadfast and is continuing to stay with the same…...

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