Whats App Brief Paper

In: Business and Management

Submitted By tonez232
Words 585
Pages 3
| BRIEFING ON WHATSAPP | EMERGING COMMUNICATION TECHNOLOGIES IN BUSINESS | | NOVEMBER 2014 | |

Prepared by Hayden Shaw 21400482 |

Submitted: Sunday 9th November 2014
What is WhatsApp?
WhatsApp Messenger is the World’s most elite cross-platform mobile messaging application with over 500 million users. WhatsApp Inc. was founded in 2009 by Brian Acton and Jan Koum, whom both are former employees of Yahoo! (WhatsApp Blog, 2014)
How does it work?
WhatsApp can be used on any internet capable device that incorporates a (SIM) subscriber identification module card, it uses the same internet data plan that you use for email and web browsing and there is no cost to message and stay in touch with clients, business partners and so forth. In addition to basic messaging WhatsApp users can create groups, send other users unlimited images, video and audio media messages. (WhatsApp Blog, 2014)
Business communication
Communication with consumers and (B2B) businesses to form strong healthy relationships are crucial aspects for any business, enabling to promote deals and close sales. Many firms already use social networking to communicate with their target market; although this can often be seen as a form of spamming. WhatsApp communicates in a more personalized way where current and potential consumers can be contacted through their personal mobile phone enabling loyal strong relationships. The opportunity to share eye-catching e-brochures of your company/product/services by using WhatsApp is one of many attributes. (WhatsApp Blog, 2014)
Ethical Issues
Many ethical issues arise when dealing with communication, most major concerns relate to that of security and privacy. Until August 2012, messages sent through the WhatsApp service were not encrypted; everything was sent and received in plaintext which made it accessible to Hackers. During this time people…...

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