Whole Food's

In: Business and Management

Submitted By sme1986
Words 698
Pages 3
Case Study: Whole Food’s

SWOT
Strengths:
• The store Whole Food’s has a passion for food and high standards for quality products. It’s a store that guarantees 100 percent satisfaction on all items purchased.
• Size of their store and the competitive advantage that comes along with having a large store that caters to customers. There are very few natural food stores that are large. As a result, this was a strength for Whole Foods.
• Their ability to cater to customers and adapt to their surroundings. Each Whole Food’s store had a customized layout, which fit the particular site and building. This enabled them to showcase particular products for their target market.
• Incentives for employees: This allowed them to create shareholder value.
Weaknesses:
• Cost: The cost of organic and whole foods can be very expensive.
• Store size: Though marketable, this can also been a weakness to the company. With size comes a larger upkeep, employee base, and high quantity of product.
• Limited quantity offered: Though they are a specialty store that offers a healthy alternative, with the size of the store it is a necessity for them at some point to expand their product and customer base.
Opportunities:
• Increasing the awareness of the health/organic food industry.
• Growth through acquisition.
• Continuing to further enhance their brand and image (community service and marketing). This will allow them to become more profitable in the future, while also expanding their reach within the organize food industry.
• Increase market share.
Threats:
• Local competitors increasing their organic food options: With competitors offering similar products, but at a slightly lower price or offering customers the opportunity to shop for multiple products (i.e. nonorganic foods)
• Large size deterring customers: Local grocery stores could potentially take away customers…...

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